Near future
housing
Toronto’s downtown core has become a hub of activity, successfully attracting people and businesses while fostering a vibrant cityscape. Its evolution reflects the influence of market trends and changing societal needs. Although Toronto once followed a centralized city model, significant growth in residential development began after decades of limited construction. The downtown population, which had been declining until the 1970s, began stabilizing and growing. However, the city now faces accommodation challenges driven by the demands of millennials and baby boomers, whose lifestyles and housing needs differ from past generations.
Downtown housing is prohibitively expensive, with home prices increasing at a much faster rate than household incomes. Millennials, raised in a technological environment that fosters independence, prefer living close to work, education, and recreational spaces. Meanwhile, baby boomers are downsizing, seeking to age in familiar communities. Between 2016 and 2026, the demand for family-oriented housing is expected to rise significantly, with new family households projected to double. This shift highlights the importance of preparing for demographic changes and economic realities.
The housing market is currently dominated by condominium developments, primarily small one-bedroom units, while the construction of multi-bedroom apartments has declined. Although efforts are underway to increase the availability of larger units, they are often smaller than those built in the 1990s to maintain affordability. The gap between detached homes and condominium prices has widened, making “missing middle” housing, such as townhouses, mid-rise apartments, and duplexes, a viable solution. These options offer more affordable and practical living arrangements for both millennials and downsizing seniors, creating opportunities for a balanced urban living environment.
retail
Retail has always evolved to meet societal needs, but the current challenge lies in declining interest in physical shopping experiences. While physical stores are not dying, they must adapt to remain relevant. Consumers now prioritize convenience, value, and choice, with e-commerce providing easy access to a global marketplace. Between 2012 and 2015, e-commerce in Canada grew significantly, outpacing in-store sales growth. Innovations like Amazon’s seamless services and drone delivery systems have set new standards for retail, particularly appealing to millennials who value experiences over physical goods.
Physical stores must reinvent themselves to compete with online platforms. Elements like showrooms, product demonstrations, and experiential environments can attract customers and enhance in-store experiences. Retailers like Nordstrom are incorporating pop-up stores to create dynamic spaces, while also collaborating with online entrepreneurs to blend the physical and digital retail worlds. These strategies aim to make physical retail more interactive and appealing, encouraging customers to engage with the space and products in new ways.
Pop-up stores represent a promising future for retail, offering variety, customization, and opportunities for independent entrepreneurs. By combining the flexibility of temporary setups with the authenticity of in-person experiences, pop-up retail provides a path for physical stores to thrive. Retail is not disappearing but transforming, requiring quicker and more innovative adaptations to meet the demands of modern consumers.